Adidas to Outfit Hoops Hall
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowAdidas and the Indiana Basketball Hall of Fame in New Castle have announced a three-year apparel deal. The agreement involves sports and athletic wear for supporters, museum visitors and event participants.
"The Hall of Fame feels honored to be a partner with such an outstanding company," said President Sam Alford.
The organization hopes the new deal will help attract more basketball fans and uphold the popularity of basketball in Indiana. The Hall of Fame was founded in 1962.
The Adidas Group LLC has a major sports marketing division operation on the east side of Indianapolis.