Indy Beer System Expands to Africa

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The beer system fills beverages from the bottom up. The beer system fills beverages from the bottom up.

Indianapolis-based GrinOn Industries says its Bottoms Up Draft Beer Dispensing System is now available throughout southern Africa. The company says it has partnered with Bottoms Up Africa Ltd based in South Africa to meet demand from the region.

Bottoms Up Africa says it has been working with GrinOn and using the systems for the past three years. Bottoms Up Africa will be the exclusive distributor of the hands-free beer dispensing system and GrinOn Industries’ full line of products for southern Africa.

“Our partnership with GrinOn Industries, or better known as Bottoms Up, in Africa will quite literally fill the map of Africa from the bottom up, with beer. We embark on this partnership with a great deal of excitement for this system has enormous potential within Africa. This revolutionary dispenser is a sure winner in and endless array of outlets and already the response we are receiving has been tremendous. Dispensers have been installed at this stage in Namibia, South Africa and Zimbabwe and massive growth is expected looking forward into 2016 within stadiums and festivals. Needless to say, the fruitions of this partnership leave us anticipating where we will be in five years from now,” Bottoms Up Africa CEO Jared-Dwight Geyser said.

“I never expected our product to expand to such a vast region of Africa before reaching parts of Europe that we are still working on” said Josh Springer, inventor of Bottoms Up and CEO of GrinOn Industries. “This partnership and the amplification of our reach have been made possible by the resources and stellar efforts of Jared-Dwight Geyser and Bottoms Up Africa. They have already shown tremendous dedication to the branding of our product to assure the success of this partnership. I anticipate rapid penetration into the market and am excited to see what Bottoms Up Africa is capable of in the future with our full support.”

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