BSU Efforts Focus on 'Next Gen' Professional

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The dean of Ball State University's College of Communication, Information, and Media says continued consolidation in the media industry is pushing educators to prepare students for "jobs that don't even exist yet." Roger Lavery says the school is "firing up" a student-driven digital media studio Wednesday afternoon. It is the last phase of a $4 million project that the school says brings journalism, telecommunications, marketing and sales students into one "immersive newsroom" environment.

The space is designated almost exclusively for student projects, with only a small number of classes scheduled in the Unified Media Lab.

Source: Inside INdiana Business

March 18, 2015

News Release

MUNCIE, Ind. - Ball State University students are producing a wide range of programing in the newly opened Video News Studio, the final piece of the $4 million Unified Media Lab (UML).

With many of the same features found in the newest professional broadcast studios, the Video News Studio includes green screen technology, animated graphics and other special effects, as well as an audio production booth for radio programming and podcasts.

Ball State President Paul W. Ferguson said the new studio within UML makes the university a national model in the educational experience for future journalists and strategic communicators.

During his recent State of the University address, Ferguson unveiled the Centennial Commitment strategic plan, which includes the three major themes of being student centered, community engaged and a model 21st century public research university. Entrepreneurial learning is a hallmark, built upon such experiences as those available in the Unified Media Lab and nearby facilities.

"This facility will enhance the education of not only journalists but the next generation of communication professionals," Ferguson said. "Collaboration, problem-solving and critical thinking skills are essential for today's job market, and this Unified Media Lab provides our students with more opportunities that will make them even more prepared for the ever-changing workplace."

More than an innovative facility, the UML provides a centralized and immersive newsroom to educate future journalists in solid writing, reporting and storytelling through collaborative, cross-platform media organizations. It offers nearly 50 writing and editing stations for student-run media outlets. There is also a digital news desk to coordinate collaboration and classroom seating for an immersive learning experience.

"This newly completed lab is just part of a combination of integrated course work, sophisticated facilities, engaged faculty and immersive experiences to prepare today's journalists for competitive and rapidly changing industries," said Roger Lavery, dean of Ball State’s College of Communication, Information, and Media (CCIM).

Student media operate independently and as cross-platform production teams. There are a printed newspaper, a printed magazine, daily television news programming, a radio station as well as online properties for each of these. The students also provide content for a central news website, Ball State Daily, and an app that offers breaking news, feature stories, commentary and a variety of multimedia content about campus life and surrounding communities.

Adjacent to UML, the Unified Media Advertising Sales and Creative Suite houses a team learning about advertising, sales and how to harness data to grow audiences and drive results. Student sales executives work with real clients, close deals and produce results.

Along the same corridor on the second floor of the Art and Journalism Building, the recently opened Holden Strategic Communications Center fosters a similar collaborative environment for public relations and advertising students. It is the home of two student-run agencies, Cardinal Communications and Adapt, as well as the student chapters of the Public Relations Student Society of America and the American Advertising Federation.

Source: Ball State University