Indianapolis Hospital Changes Name

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OrthoIndy and the Indiana Orthopaedic Hospital has announced a corporate name change to OrthoIndy and OrthoIndy Hospital. The health provider says it is making the change to decrease "brand confusion."

March 2, 2015

News Release

INDIANAPOLIS, Ind. - OrthoIndy and the Indiana Orthopaedic Hospital (IOH) announced today that it is changing its corporate name to OrthoIndy and OrthoIndy Hospital to decrease the brand confusion surrounding the relationship between OrthoIndy and its hospital.

“Over the years, OrthoIndy has positioned itself as a high quality orthopedic provider,” said Jane Keller, CEO of OrthoIndy and OrthoIndy Hospital. “However, based on surveys conducted in the Indianapolis community, there is a lot of brand confusion about whether or not OrthoIndy and IOH are one entity. We hope the name change will increase the public’s understanding that OrthoIndy Hospital is owned and operated by OrthoIndy physicians.”

Anything that was once under the hospital brand will be moved under OrthoIndy. Such as, OrthoIndy Physical Therapy and OrthoIndy Imaging.

In addition to the name change, OrthoIndy has decided to launch a new branding campaign, effective March 1st. The new campaign includes new logos, color palette and fonts.

“Our services, day-to-day operations and superior service aren’t changing – just our look,” said Keller. “This year we will celebrate our ten-year anniversary of the hospital and will rollout some exciting new initiatives, making it the best time to rebrand our company.”

About OrthoIndy and OrthoIndy Hospital

Founded over 50 years ago, OrthoIndy is one of the most highly respected orthopedic practices in the Midwest. With over 70 physicians providing care to central Indiana residents from more than 10 convenient locations, OrthoIndy provides leading-edge bone, joint, spine and muscle care. OrthoIndy physicians also provide care to the Indiana Pacers, Indiana Fever, Indianapolis Indians, Dance Kaleidoscope and Naptown Roller Girls, as well as local colleges and high schools.

Owned and operated by the OrthoIndy physicians, OrthoIndy Hospital is central Indiana's first specialty hospital with a direct focus on bone, joint, spine and muscle care and the most technologically advanced facility available for orthopedics in the Midwest. As a physician-owned hospital model, OrthoIndy Hospital’s top priorities are patient safety, satisfaction and outcomes.

Quality patient care serves as the foundation for the physician-owned and operated hospital, which is evident in the ratings received from Press Ganey Associates, Inc. In 2013 and 2014 the OrthoIndy Hospital, formerly the Indiana Orthopaedic Hospital (IOH), was named a Guardian of Excellence Award winner for consistently achieving the 95th percentile of performance in patient satisfaction. From 2009 to 2012, IOH was named the Summit Award Winner for sustaining the highest level of customer satisfaction for three or more consecutive years.

For more information on OrthoIndy, please call (317) 802-2000 or visit us at OrthoIndy.com.

Source: OrthoIndy