TinderBox Taps Frazier For Marketing VPPosted: Updated:
Indianapolis-based TinderBox has named Mitch Frazier vice president of marketing. He joins the sales software provider after several years in executive roles with ExactTarget. January 26, 2015
INDIANAPOLIS, Ind. - TinderBox, a leader in sales productivity technologies, announced today that former ExactTarget chief of staff and marketing executive Mitch Frazier has joined the company as vice president of marketing.
Frazier joins TinderBox after more than five years at ExactTarget, where he served as chief of staff to the company’s chief executive officer and led marketing strategy, communications and investor relations through the company’s initial public offering.
“TinderBox has experienced rapid growth by delivering customers a powerful solution to accelerate sales productivity,” said Dustin Sapp, TinderBox co-founder and chief executive officer. “Mitch brings more than a decade of marketing and strategic communications leadership to our team and provides a proven foundation to build an even stronger presence and brand.”
While at ExactTarget, Frazier served in numerous marketing leadership roles, including marketing strategy, public relations and corporate communications. He founded the company’s investor relations program and successfully completed one of the largest software-as-a-service initial public offerings on the New York Stock Exchange (NYSE:ET) in 2012. He also led marketing and communications for the company’s 2013 acquisition by Salesforce. Prior to ExactTarget, Frazier served in communications leadership roles with the State of Indiana and the U.S. Army.
“TinderBox is transforming how companies sell with a powerful suite of technologies that fuel sales productivity and help teams close deals faster,” said Frazier. “Dustin and the team have built a great company, and I look forward to contributing to this next chapter of growth.”
News of Frazier joining TinderBox coincides with the announcement of the company’s record 2014 performance, during which the company doubled annual recurring revenue, added more than 200 new customers and doubled its workforce.
TinderBox transforms how companies sell with a cloud-based sales productivity suite that powers personalized sales presentations, proposals and contracts. With intuitive workflows, automation, and analytics, TinderBox accelerates sales efficiency and integrates with leading sales technologies, including Salesforce, Microsoft Dynamics, DocuSign and Box. Visit www.GetTinderBox.com and follow @GetTinderBox for more information.