ExactTarget Marketing Exec Heading to BostonPosted: Updated:
ExactTarget Senior Manager of Content Marketing & Research Kyle Lacy is leaving for a job on the East Coast. He will join Massachusetts-based OpenView Venture Partners in January as head of marketing strategy. Before joining ExactTarget in 2010, Lacy helped found Brandswag, a social and new media marketing company.
He is the author of Twitter Marketing for Dummies, Social CRM for Dummies, and Branding Yourself.
Lacy is a graduate of Anderson University.