New Campaign Pushing Local BeerPosted: Updated:
The Brewers of Indiana Guild is looking to draw more attention to the state's nearly 100 craft breweries. The organization has launched the "Drink Indiana Beer" campaign, designed to encourage consumers to drink local beer, instead of national or global brands. The guild also hopes to turn the growing state industry into a tourist destination by creating a statewide beer trail. Communications Director Tristan Schmid says the organization will soon release its legislative agenda for next year's session, focusing on areas including production caps for breweries. He discussed the effort during an interview to air this weekend on Inside INdiana Business Television.
Originally Posted September 29, 2014
Indianapolis, Ind. -- The Brewers of Indiana Guild, a non-profit trade association that represents Indiana's nearly 100 craft breweries, has launched a public awareness campaign and a new website dedicated to promoting the Indiana brewing industry.
The campaign, called "Drink Indiana Beer," will encourage people to purchase local beer instead of national or global brands; promote Indiana as a beer tourism destination; and urge those who already purchase Indiana beer to support the industry further by backing legislative efforts.
"We're excited about this new effort to get the word out about the importance of the 96 craft breweries in Indiana," said Tristan Schmid, communications director for the Brewers of Indiana Guild. "Our breweries aren't just places to get beer: They're small businesses whose owners invest in their communities, and every time someone chooses to purchase a pint or a six-pack locally, that money helps support the surrounding area."
The Guild's new website, drinkin.beer, launches as the Guild heads to Denver to represent Indiana beer at Great American Beer Festival, one of the largest beer events in the country. The website features a geolocation option allowing visitors to search for nearby breweries on their mobile devices. It also includes information about beer festivals--the Guild hosts the state's largest, Indiana Microbrewers Festival--and other ways to become involved.
The craft brewing industry in the state is growing quickly. According to the national Brewers Association, 6,139 full-time employees contributed to an economic impact of $609,240,000 in Indiana in 2012 (the latest year for which numbers are available); these numbers will increase as Indiana quickly approaches 100 craft breweries and brewpubs toward the end of 2014.
About Brewers of Indiana Guild: The Brewers of Indiana Guild provides a unifying voice for the nearly 100 craft breweries and brewpubs of Indiana. The Guild promotes public awareness and appreciation for the quality and variety of beer produced in Indiana, advocates for favorable regulatory treatment from state and federal agencies, and provides support to brewers throughout the state. For more information, visit drinkin.beer.
Source: Brewers of IndianaGuild