Fifth Third Promotes Indy Exec to Regional Post

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Ohio-based Fifth Third Bancorp (Nasdaq: FITB) has named Natalie Guzman group affiliate marketing director for the North Region, which includes Indiana. She previously served as senior vice president and marketing director at the bank's Indianapolis-based affiliate. April 28, 2014

News Release

INDIANAPOLIS, Ind. - Fifth Third Bank is proud to announce the promotion of Natalie Guzman to Group Affiliate Marketing Director for the North Region, which includes Indiana.

Since 2010, Guzman has been senior vice president and marketing director at the Central Indiana affiliate, based in Indianapolis. She also directed the affiliate's charitable giving campaigns. She has been with Fifth Third Bank since 2002.

In her new role, Guzman will direct marketing and public relations activities for Fifth Third Bank for the Indiana, Michigan, Missouri, and Chicago affiliates as well as portions of Ohio.

While marketing director for Central Indiana, Guzman was instrumental in coordinating a $5 million gift to the Wishard-Ezkenazi Hospital, the largest gift ever donated by an Indiana financial institution. She also led the creation and implementation of EmpowerU, an online financial empowerment training module that now is available for Fifth Third customers across the entire 12-state footprint of the bank. The Central Indiana affiliate, under her leadership, also piloted SmallBizU, an online learning module for small business owners that since has been implemented company wide.

Guzman, a public relations and marketing graduate from Ball State University, remains active in the community, serving on the local board of the Little Red Door Cancer Agency and the national board for the Mentoring Women's Network Foundation. She has served on the Executive Leadership team for Go Red for Women and the Pass the Torch campaign.

She is a graduate of the local Stanley K. Lacy Leadership series and serves as a mentor for Leadership Indianapolis.

Guzman recently was honored with an Innovation Summit Award from Fifth Third Bank for significant achievement toward the Bank’s core priority of financial empowerment. She also has been honored as one of Indy’s Best and Brightest.

Guzman and her family will continue to reside in Central Indiana.

About Fifth Third Bank

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $130 billion in assets and operates 17 affiliates with 1,311 full-service Banking Centers, including 104 Bank Mart locations, most open seven days a week, inside select grocery stores and 2,614 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 26 percent interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2014, had $281 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ Global Select Market under the symbol "FITB." Fifth Third Bank was established in 1858. Member FDIC.

Source: Fifth Third Bank