Marketing Agency Shuffles Leadership

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Tactic LLC in Indianapolis has named Meredith Roney president. She succeeds Phil Daniels, who has taken a senior leadership position with Indianapolis-based TrendyMinds. Apr. 25, 2014

News Release

INDIANAPOLIS, Ind. - Tactic, a quickly growing Indianapolis-based agency that specializes in branding, marketing and web, has named Meredith Roney as its president.

Bringing more than 15 years of experience in marketing across the services Tactic offers, Roney will provide leadership and strategy to the company's diverse roster of small- and medium-business clients, such as Indianapolis-based construction powerhouse Shiel Sexton, and international hotelier amenities company Gilchrist & Soames.

"I'm thrilled about joining the Tactic team," Roney said. "The incredible creativity and proven skills of our team members have established a true partner for small to medium-size businesses in Indianapolis and around the world."

In addition to having spent several years at an advertising agency, Roney spent 11 years at audio giant Klipsch as the marketing manager of the company's headphones division. Roney will now work closely with Tactic clients to deepen existing relationships by providing business-first strategic guidance. She will also oversee Tactic team members to ensure all projects are completed at the highest quality and with the greatest relevance to clients’ business needs.

Phil Daniels, who founded Tactic in 2007, is now turning his daily efforts to a new role with TrendyMinds, a sister company of Tactic focused on enterprise-level clients. Continuing as founder and an ongoing advisor at Tactic, however, Daniels played an active role in the selection of a new president.

"Meredith is a perfect match for the next chapter of Tactic's growth in both our client base and our in-house services," said Phil Daniels, Sr. VP and CSO of TrendyMinds. "In my new role at TrendyMinds, I will have the privilege of watching Meredith build relationships with the impressive clients who trust Tactic with their brands."

In addition to Roney's appointment as president, Tactic's recent addition of new in-house services, such as public relations, video, social media and web, marks a new effort to offer clients increasing access to more comprehensive, custom-tailored marketing strategies.

"Any small to medium-size business has a team of in-house marketing specialists at Tactic," Roney said. "We consider it an honor to be a strong and capable partner for those in need of a fresh approach to creating a better experience for their customers."

About Tactic

Tactic is a full-service branding and marketing agency that specializes in empowering small to medium-size businesses to thrive within their markets. Tactic provides clients with business-focused, results-driven branding and marketing solutions through a variety of in-house services including brand development, marketing, PR/social, video and web. The company has served clients such as CloudOne, ExactTarget, Gilchrist & Soames, McLaren, United States Infrastructure Corporation, Shiel Sexton Company and Vegas.com.

For more information about Tactic, visit www.tacticmarketing.com or call 800.995.1029 or 317.972.7840 (local). Follow Tactic on Twitter @tacticmarketing, like the company’s Facebook page at facebook.com/tacticmarketing or follow Tactic’s Instagram @tacticmarketing.

Source: Tactic LLC