Vera Bradley Names New VPs

Posted: Updated:

Fort Wayne-based Vera Bradley Inc. (Nasdaq: VRA) has appointed two new executives. Rosemary Ricketts has been named vice president of merchandising and Steve Bohman will be vice president of global production. April 17, 2014

News Release

FORT WAYNE, Ind. - Vera Bradley, Inc. (Nasdaq: VRA) ("Vera Bradley" or the "Company") today announced two key additions to its management team. Rosemary Ricketts will join the Company as Vice President, Merchandising on April 21, and Steve Bohman will join the Company as Vice President, Global Production on April 28.

Sue Fuller, Chief Merchandising Officer of Vera Bradley, noted, "Rosemary and Steve will be great additions to the Vera Bradley team and will be key players in driving our growth as we execute our comprehensive five-year strategic plan."

Ricketts brings with her more than 30 years of experience in the retail and merchandising industry. She has served as Executive Director, North America Fashion and Home Commercial Marketing for Avon since 2011. Prior to that, she held various merchandising and product development positions of increasing responsibility with companies such as Kohl's, Target, The Disney Store and Dillard's. In her new role, Rosemary will manage the seasonal assortment planning process and will work cross-functionally with the Company's product design, marketing and sales teams to bring Vera Bradley product to market.

Bohman is a seasoned sourcing executive with over 25 years of experience who has a proven track record of reducing costs and improving efficiencies. Steve most recently served as Vice President of Global Sourcing for Radio Shack. Prior to Radio Shack, he held various sourcing, supply chain strategy and merchandising roles with companies such as Under Armour and J.C. Penney. Steve will be charged with leading the development and implementation of Vera Bradley's global sourcing strategy to support the Company's evolving merchandising initiatives.

Both Ricketts and Bohman will report directly to Fuller and will be based in Fort Wayne.

About Vera Bradley

Vera Bradley, Inc. is a leading designer of women's handbags and accessories, luggage and travel items, eyewear, stationery and gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand's iconic designs and versatile styles offer women of all ages a colorful way to accessorize. Vera Bradley offers a unique, multi-channel sales model as well as a focus on service and a high level of engagement with fans. Fiscal 2014 net revenues totaled approximately $536 million. The Company's commitment to Breast Cancer research continues to increase its reach through the Vera Bradley Foundation for Breast Cancer. For more information about Vera Bradley (Nasdaq: VRA), visit www.verabradley.com/mediaroom.

Source: Vera Bradley, Inc.