Outlet Sale Means Big Bucks For Fort Wayne
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowFort Wayne is set to welcome more than 60,000 shoppers this week for the 2014 Vera Bradley Inc. (Nasdaq: VRA) Outlet Sale. Visit Fort Wayne Chief Executive Officer Dan O'Connell estimates the annual event will have an economic impact of up to $7 million and fill more than 5,000 hotel nights. O'Connell says many women like to turn the event into a “girlfriends weekend out,” so businesses including chocolate stores, shopping malls and spas often benefit.
The company also expects the event to raise $40,000 for the Vera Bradley Foundation for Breast Cancer.
The sale runs Wednesday, April 9 – Friday, April 11 at the Allen County War Memorial Coliseum.
Sources: Visit Fort Wayne, Vera Bradley Inc.