National Ad Campaign Features Pacers Coach
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowA new national advertising campaign is featuring Indiana Pacers Head Coach Frank Vogel. He will be part of Dove Men+Care commercials that are slated to air throughout the 2014 NCAA men's basketball tournament. March 17, 2014
News Release
ENGLEWOOD CLIFFS, N.J. – Men's lives are full of tough decisions. During March Madness sports fans are faced with a myriad of choices, from eagerly awaiting Selection Sunday decisions, to picking which teams will go all the way in bracket selections. This March, Dove Men+Care is making one decision easy for men, off the court. Throughout the 2014 NCAA Men's Division I Basketball Championship, a new campaign from the brand will shine a spotlight on basketball's top decision makers to show sports fans that Dove Men+Care is an easy decision for men's grooming routines (during game day and beyond).
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66109-dove-men-care-easy-decision
The new 'Easy Decision' campaign includes a video series featuring seasoned basketball decision makers and coaches Frank Vogel and Jay Wright. As top professional and NCAA head coaches Vogel and Wright decide team line-ups and high-pressure plays almost daily, however there is one easy decision on which both men agree – Dove Men+Care. The 'Easy Decision' campaign will highlight how Dove Men+Care body wash and bar offer more care for men's skin.
The videos will air throughout March Madness programming as part of Unilever's multi-year NCAA Corporate Partnership with CBS Sports and Turner Sports, and on www.youtube.com/dovemencareus.
“Vogel and Wright are experienced decision makers who have to make incredibly tough choices under pressure and while on the clock,” said Rob Candelino, Vice President for Unilever Skincare. “Dove Men+Care has partnered with these top decision makers to show guys everywhere that no matter what type of tough every day choices they face, choosing products with more care for your skin is an easy decision.”
About Dove Men+Care US
Dove Men+Care is the first range of products from Dove developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.
About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.
NCAA, Final Four, and March Madness, Selection Sunday, and NCAA Basketball are licensed by or trademarks of the National Collegiate Athletic Association.
Source: Unilever