IMS Inks Food Service Deal
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowThe Indianapolis Motor Speedway has reached an agreement with Illinois-based Levy Restaurants involving concession stand and premium beverage management during major events. The company already has deals with Bankers Life Fieldhouse in Indianapolis and Purdue University. March 7, 2014
News Release
INDIANAPOLIS, Ind. – Hulman & Company officials announced today that the Indianapolis Motor Speedway (IMS) has formed a new partnership with Levy Restaurants to operate concessions and develop new fan food and beverage experiences for all major events at IMS beginning this year at the famed oval. The Hulman & Company board selected Levy after a months-long competitive process.
“Visiting the Indianapolis Motor Speedway for one of our iconic events is more than just a race, it is an experience unique in all of sports,” said Indianapolis Motor Speedway President J. Douglas Boles. “Our new partnership with Levy will bring an enhanced level of innovation and a focus on customer service to our food and beverage offerings. Levy will manage over 100 concessions locations and over the next few years will introduce broader menus, themed areas, outside vendors, better point of sale technology, and improved signage. These changes will give our fans the best concessions options in all of racing add will improve the overall fan experience at IMS.”
Levy Restaurants will oversee all concession stands and manage premium beverage operations at IMS. Fully vested in the community, Levy will continue to expand local relationships with groups like Second Helpings, a local food rescue organization, to ensure that the community also benefits from the new partnership.
Regionally, the company operates dining and hospitality at Banker's Life Fieldhouse, Purdue University, Wrigley Field and Churchill Downs, but the company's portfolio includes more than 100 premiere arenas, stadiums and raceways across the country, such as the STAPLES Center in Los Angeles, Barclays Center in Brooklyn, N.Y. and Charlotte Motor Speedway in North Carolina.
“We see a special opportunity to be ambassadors of the IMS brand and to translate it into wonderful, new food experiences at this iconic venue,” said Andy Lansing, President and CEO of Levy Restaurants. “Welcoming the world to this great destination, we will preserve the traditions of the track and integrate a new celebration of local Indiana flavors and concepts, bringing fans what they love.
About Levy Restaurants
Levy Restaurants is recognized as one of America's fastest growing and most critically acclaimed restaurant companies, and is the leader in premium sports and entertainment dining. Levy was named one of the 10 most innovative companies in sports in the world by Fast Company magazine. The company's diverse portfolio includes award-winning restaurants such as James Beard Award-winning Spiaggia in Chicago, Fulton's Crab House, Portobello and Wolfgang Puck Grand Caf? at Walt Disney World Resort, renowned sports and entertainment venues like Wrigley Field in Chicago, Churchill Downs in Louisville, STAPLES Center in Los Angeles, and American Airlines Arena in Miami, and events including the Super Bowl, World Series, U. S. Open, Kentucky Derby, NHL, MLB and NBA All-Star Games and the GRAMMY® Awards. For details, visit www.levyrestaurants.com.
Source: Indianapolis Motor Speedway