Tourism Group RebrandsPosted: Updated:
The Hamilton County Convention and Visitors Bureau is now called Hamilton County Tourism Inc. The organization says the move coincides with a new marketing partnership with the county's economic development group, the Hamilton County Alliance. March 3, 2014
CARMEL, Ind. - A corporate name change effective March 3 from Hamilton County Convention and Visitors Bureau to Hamilton County Tourism, Inc. more accurately reflects the organization's core lines of business, leaders said.
Hamilton County Tourism, Inc. serves as the organization's corporate name, which includes both Visit Hamilton County and the Hamilton County Sports Authority as lines of business. The recently adopted Visit Hamilton County mark remains the same.
Hamilton County Tourism, Inc.'s new name coincides with a new marketing partnership with the Hamilton County Alliance, the county's economic development arm. The two organizations entered into a two-year marketing collaboration in which HCTI will provide marketing services to the HCA.
Hamilton County Tourism Inc. has been placemaking for several years and the name change reflects a stronger focus on supporting the assets of the county. Efforts with organizations extend beyond tourism to the idea of creating great communities. A great place to visit is also a great place to work, a great place to live and a great place to invest.
Hamilton County Tourism Inc. promotes tourism growth through strategic marketing, hospitality and community development initiatives. It has welcome centers in Carmel, Fishers, and Noblesville.
Source: Hamilton County Tourism Inc.