Bird Supply Company Continues GrowthPosted: Updated:
Carmel-based Wild Birds Unlimited says it plans to open 16 new locations this year throughout the country. The company says increased spending nationwide on bird feeders, baths and food has helped fuel the growth.
February 10, 2014
Carmel, Ind. -- Wild Birds Unlimited, the original and largest franchise system of backyard bird feeding and nature specialty stores in North America, reported an increase in same store sales for the fourth consecutive year in a row. With more than 280 locations throughout the United States and Canada, the company opened 12 new franchises in 2013 with three in development. The system plans to open 16 more new locations in 2014 throughout the country.
According to the 2011 Findings Report by the U.S. Fish and Wildlife Service, annual spending on bird food and wildlife feed increased from
$4 to $5 billion from the 2006 report. Annual spending on bird feeders, bird baths and nesting boxes have also increased, from $780 to $969 million.
The mission of Wild Birds Unlimited is to bring people and nature together and to do it with excellence. Using more than 30 years of research and experience, Wild Birds Unlimited provides bird supplies that are designed to be the highest quality bird feeding equipment on the market. With a vast array of products, customers are able to fulfill all of their bird feeding needs.
"A strong company culture is the selling point of a great brand and our franchisee's commitment to the customer and passion for the hobby distinguishes us," said Jim Carpenter, CEO and Founder of Wild Birds Unlimited. "Our passion-driven culture of communication and support helps ensure that a satisfied and happy group of franchisees are meeting their goals using the resources and support we provide them with."
A highlight for the company in 2013 included the launch of a new store design with the goal of enhancing the customer experience, infusing it with energy and excitement. The new look touches on all five senses, plus the Wild Birds Unlimited sixth sense, which is energy. The store rebranding increases the emotional impact of the in-store customer experience, making the store easier to self-shop for both new and existing customers, clarifying product presentation for customers and clearly conveying Wild Birds Unlimited as the experts in backyard bird feeding.
"Going with a franchise model worked for us," said Judy Stoops, owner of Wild Birds Unlimited in Suwanee, GA. "My husband and I didn't have any retail experience. Wild Birds Unlimited wants you to be successful.
You don't have to reinvent the wheel. They hold your hand and help you out every step of the way from build out to merchandising, marketing materials and different things you can do to get customers through the door."
Entrepreneurs interested in turning their passion into a profession can by becoming a Wild Birds Unlimited franchisee. Start-up costs require a
$95,000 -- $162,000 investment with an $18,000 franchise fee. Wild Birds Unlimited has consistently ranked high in the Franchise Business Review "Franchise 50 Franchisee Satisfaction Award." For more information, please visit http://franchise.wbu.com.
ABOUT WILD BIRDS UNLIMITED
Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with more than 280 locations throughout the United States and Canada. Wild Birds Unlimited specializes in bringing people and nature together with bird feeding and nature products, expert advice and educational events. Wild Birds Unlimited recently ranked No. 9 overall and No. 1 in the Retail category on Franchise Business Review's prestigious 2014 Franchisee Satisfaction Awards Top 200 Franchises list. Visit our website and shop online at www.wbu.com. To learn how you can open your own Wild Birds Unlimited, visit www.wbufranchise.com.
Source: Wild Birds Unlimited