Sponsor Renews Gen Con DealPosted: Updated:
One of the largest annual events in Indianapolis has secured a sponsorship extension. The deal means Illinois-based Mayfair Games will be co-sponsor of Gen Con Indy through 2017.
February 4, 2014
Indianapolis, Ind. -- Gen Con LLC has formalized an agreement with Mayfair Games, an award-winning game company, securing their Co-Sponsorship of Gen Con's yearly convention through 2017. Mayfair, perhaps best known as publisher of Settlers of Catan has co-sponsored Gen Con each year since 2011.
"Whether teaming with our charity partners, running record-breaking events, or delivering a world-class Exhibit Hall experience, Mayfair Games has taken every opportunity to amplify the excitement of Gen Con," said Adrian Swartout, CEO of Gen Con LLC. "Given their amazing performance as Co-Sponsors during the prior three years, we know that they will be an integral part in our ramp up to Gen Con 50, taking place in 2017."
In 2013, Mayfair further increased their growing collaboration with Gen Con, holding a series of high profile on-site events and expanding their Exhibit Hall presence. Mayfair’s Warp Speed Tournament, a charity event benefiting Big Brothers Big Sisters of Central Indiana, featured players participating in Star Trek Catan™ culminating in a showdown with geek icon and celebrated Star Trek: The Next Generation actor Wil Wheaton. In addition, Mayfair set an Official Guinness World Record® for most players in a single Settlers of Catan® game, netting 922 players in total.
Mayfair and Gen Con hope to create more new destination programming in 2014, expanding gaming and events opportunities for attendees.
Badges and Press Applications for Gen Con 2014 are currently available at gencon.com. As announced in a prior release, exhibition space has sold out for the 2014 show.
About Gen Con
Gen Con, LLC produces the largest consumer hobby, fantasy, science fiction and adventure game convention in North America, Gen Con Indy, The Best Four Days In Gaming!™. Weekend turnstile attendance of 159,364 and unique attendance of 49,058 grew the convention approximately 20% from 2012’s previous record of 41,000+ unique attendees. Acquired in 2002 by former CEO and founder of Wizards of the Coast Peter Adkison, the company is headquartered in Seattle, Washington. For more information, visit gencon.com.
About Mayfair Games
Mayfair Games was founded in 1981 and is a publisher of the finest analog and social board and card games suitable for families and hobbyists. Mayfair Games is an Illinois-based company making the games of our generation. For more information, visit mayfairgames.com.
Source: Mayfair Games