Brothers Behind 'Loopy' Innovation

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Two brothers with connections to Purdue and Indiana universities have teamed up to launch a venture focusing on smart phone cases. J.T. and Jim Wangercyn co-founded Loopy Cases in 2012 and the startup has won awards at business competitions run by the schools. They are selling the cases online and examining larger production possibilities in the U.S. and Asia. The two hope to keep the price of the cases in the $20 range. The brothers pitched their startup during last weekend's INnovators segment on INside INdiana Business Television. The Wangercyns say sales at LoopyCases.com have picked up since their interview aired throughout the state last weekend. They picked up customers in several communities including New Carlisle, Newburgh and Schererville.

The two came up with the idea after their father dropped his smart phone shortly after purchasing the device. He didn't want to purchase a bulky or expensive case.

The brothers have filed for a patent and have trademarked the Loopy Cases name.

Source: Inside INdiana Business