Radio Station to Switch to SpanishPosted: Updated:
Continental Broadcast Group LLC is planning to launch its third Spanish language radio station in the Indianapolis market. "EXITOS 1590" is set to switch formats next month and will feature the area's only live and local morning show in Spanish. October 18, 2013
INDIANAPOLIS, Ind. - Continental Broadcast Group announces that it has entered into an LMA of station WNTS-AM in the Indianapolis market. Continental Broadcast Group owns and operates two Spanish language radio stations in Indianapolis, which are WEDJ-FM (Radio Latina) and WSYW-AM (La Joya). Continental Broadcast Group plans to change format on WNTS-AM and launch a high-energy Latin Hits format on the NEW “EXITOS 1590” which will debut on Monday, November 4th, 2013.
Continental's lead station 107.1FM- "Radio Latina" airs the nation’s top syndicated Spanish morning show (Raul Brindis)... While the new station on 1590AM will feature the market’s only live, local morning show broadcasted in Spanish. La Joya - 810AM will make an interesting transition also, becoming Indy’s only Spanish "All-Christmas" radio station during the months of November and December.
Station Management added: "Acquiring the rights to broadcast on WNTS allows us to expand our on-air content, to better serve the Spanish-speaking population of central Indiana. We look forward to launching an exciting and compelling radio format on 1590AM, that will compliment what we have built over more than a decade in Radio Latina on 107.1FM–WEDJ.
Likewise, 810AM–WSYW will continue to serve our market's Hispanic community with a third option in Spanish-language programming. The addition of WNTS completes a total on-air package that we are proud to offer to Hispanic consumers & advertisers in this market, and we are very excited about what the future holds for our radio stations and our listeners!" (Bart
Johnson, General Manager, Continental Broadcast Group/Indianapolis, IN)
Continental's Spanish stations will unite to hold a 2-day on-air Radiothon, to help raise money for St. Jude Children's Research Hospital on November 7-8.
Source: Continental Broadcast Group LLC