Ricker's to Roll Out Food TruckPosted: Updated:
Anderson-based Ricker Oil Co. Inc. is entering the food truck market. The company says the ?AhhBurritos! truck will serve Mexican breakfast and lunch food on the streets of central Indiana and feature a RickerPop fill-up station.
October 11, 2013
Indianapolis, Ind. -- This month, Ricker's expands its fleet of convenience stores to include the ?AhhBurritos! food truck. ?AhhBurritos! will serve an array of fresh Mexican breakfast and lunch dishes throughout the streets of Central Indiana, complete with a mobile RickerPop fill-up station.
"We saw the relevance of mobile food for on-the-go customers in our communities, but we didn’t want it to be like fast food," said Ricker’s President and CEO Quinn Ricker. "We developed a fresh, gourmet menu that is truly a great value."
The ?AhhBurttios! food truck will serve various street locations throughout central Indiana, including Anderson and Indianapolis Ricker’s convenience store locations. Menu items will include several customizable options like burritos, quesadillas, salads, and nachos with plenty of toppings. The tagline says it all: "They're quesorrrific!" The delicious dessert Tres Leches Cupcake completes the menu.
Manager and Chef Brad Pyle will also serve up his homemade salsas, including Classic Tomato, Black Bean & Corn, ?AhhBurritos! Verde, and Red Hot Jalapeno.
"I'm thrilled to hit the streets with ?AhhBurritos! and introduce this new food truck, and I'm especially excited to debut the homemade salsa options," Pyle said. "They're truly one-of-a-kind."
The ?AhhBurritos! truck will also include built-in speakers for entertainment while your burrito is made to order. You can also fill up your RickerPop at the fountain station on the side of the truck.
"If our food truck customers enjoy these burritos as much as our taste-testers have, this would be the first step in a journey to a great in-store Ricker’s food offer," Ricker said.
View the full menu at Facebook.com/AhhBurritos, and follow the truck’s location each day on Twitter at @AhhBurritos.
Ricker Oil Company, Inc. was founded in 1979 by Jay and Nancy Ricker in Middletown, Indiana. Ten years later, they purchased the company’s first convenience store. Since its inception, Ricker’s has grown to include 50 high-end convenience stores, which employ more than 650 Hoosiers. Headquartered in Anderson, Indiana, Ricker’s prides itself on clean stores, a friendly environment and staff, and its famous “RickerPop” fountain drinks.
Source: Ricker Oil Co. Inc.