Fort Wayne Company to Market New Trine CampusPosted: Updated:
Trine University in Angola has tapped Fort Wayne-based LABOV Marketing Communications and Training to promote enrollment at the school's new Arizona campus. LABOV says the campaign will include outdoor, print and digital advertising.
August 21, 2013
Fort Wayne, Ind. -- LABOV Marketing Communications and Training is partnering with Trine University to promote and encourage enrollment at its new campus in Peoria, Arizona. The campus is scheduled to officially open in August with the start of the fall semester.
LABOV is executing a strategic media campaign that consists of outdoor, print and digital advertising as well as direct mail efforts, emails and videos to create awareness of the new campus and encourage prospective students to apply. Trine's Peoria campus will offer bachelor's and master's degrees in a variety of fields and the convenience and flexibility of 8- and 16-week accelerated courses.
"Trine University is a highly esteemed educational institution and we're excited to partner with them as they expand out west," says Barry LaBov, president and CEO of LABOV. "The residents in and around Peoria will benefit from Trine’s serious, focused and individual education values."
LABOV Marketing Communications and Training, founded in 1981, focuses on clients with dealer/distributor/rep networks and multiple locations. These clients come from a variety of industries, including automotive, recreational vehicles, trucking, motorcycles and financial services. The company specializes in comprehensive creative development and production involving a number of disciplines, including interactive, training and print. In addition to its Fort Wayne, Indiana, headquarters, LABOV maintains offices in Detroit and Phoenix. Call 260.497.0111 or go to www.labov.com to learn more.
About Trine University
Trine is a private, non-denominational institution that grants associate, bachelor’s, and master’s degrees in more than 35 programs on campus, online, and at regional education centers. With 2,465 students, small class sizes ensure one-on-one attention with faculty who bring their own workplace experience into the classroom. The focus is on active participation through more than 60 student organizations, competitive intercollegiate athletics, and extensive co-op and internship opportunities.
Source: LABOV Marketing Communications and Training