Toyota, Colts Extend DealPosted: Updated:
Toyota Motor Corp. (NYSE: TM) has extended its deal to be the "Official Vehicle of the Indianapolis Colts." The five-year agreement includes the construction of a new concourse at Lucas Oil Stadium marking the automaker's manufacturing history in Indiana.
August 5, 2013
Indianapolis, Ind. -- After the completion of a successful three-year partnership with the Indianapolis Colts, Toyota has signed a new, five-year deal with the NFL franchise. To commemorate this ongoing partnership and the automaker's continued status as the "Official Vehicle of the Indianapolis Colts," Toyota is presently constructing a new concourse at Lucas Oil Stadium which honors the Colts and celebrates Toyota's rich manufacturing history in Indiana.
Toyota has a large manufacturing presence in Indiana, with a plant in Princeton (Gibson County) that produces the Highlander, Sienna and Sequoia. The Toyota Camry is assembled in Lafayette by SIA. Toyota directly employs more than 4,500 people in the Hoosier state, with an additional 12,900 local jobs affected indirectly.
The Toyota Concourse is located at the northwest corner of the stadium. It will make its public debut at the August 11 pre-season contest between the Colts and the Buffalo Bills.
The concourse's interactive elements include: a video walls showing Indiana factory highlights and running vehicle footage; a 2013 Toyota Highlander static display with digital wheel stand; a pair of 6-D monitors featuring Toyota products and Colts' players; and an interactive player wall which also showcases the region's 11 Central Indiana Toyota dealers.
"We are very excited to be continuing our relationship with the Colts," said Kevin Fletcher, General Manager of the Chicago Region for Toyota Motor Sales, U.S.A., Inc. "The Toyota Concourse celebrates the company's numerous vehicles, as well as our hard-working manufacturing Associates and dealer partners in the state of Indiana."
"We are proud to continue our relationship with Toyota," said Jay Souers, Senior Vice President of Sponsorship Sales for the Colts. "With Toyota vehicles being built in Indiana, it makes sense this brand be associated with Indiana's own Indianapolis Colts."
The new partnership also features Toyota on the team's official away game press backdrop.
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE: TM) For more information about Toyota, visit www.toyotanewsroom.com.