Exclusive: Boyhood Friends Reunite, Land NFL Deal


This week on Inside INdiana Business Television, we have an exclusive story about an idea, an incredible talent and the power of friendship, all coming together to create a business and a product that has caught the eye of the National Football League. Entrepreneur David Bazzoni and artist Jed Bruce, boyhood friends growing up in northern Indiana, went very separate ways after ninth grade and were reunited through a chance meeting after 13 years apart. The result is an unlikely, yet powerful partnership that has created a search and find children's book and a licensing deal with the NFL. Here's a clip from this weekend's show.

Joe Journeyman Volume 1 is a story of friendship created and inspired by two childhood friends, author David Bazzoni and artist Jed Bruce, who reconnected by chance after 13 years. At the time, Bruce was a struggling artist who was desperate to find an opportunity to share his art. Bazzoni, president of consumer products company IDNA Brands, hired Bruce on the spot with no formal plans for what he would be doing on a daily basis. Creating Joe Journeyman has allowed Bruce to live out his dream.

We'll take you inside the story this week on Inside INdiana Business Television. You can find out when and where to watch the show by clicking here.

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