updated: 7/19/2012 7:38:42 AM
As Indianapolis prepares to pursue the 2018 Super Bowl, Inside INdiana Sports Contributor Bill Benner says organizers must be "very prudent" with their resources. He says the region has a "busy sports calendar" and must effectively manage its financial and human capital. In a Studio(i) interview, Benner says he believes "the sky is the limit" for Indianapolis as a sports city.
Benner says he has heard only positive reviews of Indianapolis as a host city from people around the country. He believes the "groundswell" of praise for the city makes now a good time to begin the pursuit of another Super Bowl.
Indianapolis Mayor Greg Ballard made the city's intentions official Wednesday when he announced the bid for the title game in 2018. At the announcement, 2012 Indianapolis Super Bowl Host Committee Chairman Mark Miles detailed an independent study that estimated the economic impact of Super Bowl 46 as more than $150 million.
Indianapolis officials plan to submit their bid in early 2014. The National Football League will likely make a decision later that year.
Source: Inside INdiana Business