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updated: 5/17/2012 1:24:18 PM
Pacers Success 'Revitalizing Brand'
Gladden says the Pacers face attendance hurdles that the Indianapolis Colts don't experience.
A sports management expert at IUPUI says this season's playoff success is a "pivotal step" in rebuilding the Indiana Pacers brand. Indiana University School of Physical Education and Tourism Management Dean James Gladden says the Pacers have spent years battling a damaged image after the brawl in Detroit in 2004. He believes the team's performance over the last two seasons will lead to a slow increase in ticket sales over the next few years.
May 17, 2012
News Release
Revitalization of the Pacers brand, ringing cash registers downtown and a chance to further enhance the perception of Indianapolis are on the line in the 2nd round of the NBA playoffs between Indianapolis and the Miami Heat, says a sports management expert at Indiana University-Purdue University Indianapolis.
James Gladden, dean of the IU School of Physical Education and Tourism Management, says:
"Advancing to the 2nd round is a pivotal step in the revitalization of the Pacers brand. If the Pacers can hotly contest the Heat series, they will further elevate the image of the Pacers both locally and regionally.
"Hosting at least two more playoff games should provide unexpected business to downtown restaurants. The fact that these games will be against the marquee team in the NBA should further the excitement downtown.
"Interest in the series with the Heat is significant. It is rare to see balcony seats in the corner of Bankers Life going for $100 on the secondary market.
"The success of the Pacers in the NBA playoffs can further enhance the work done around the Super Bowl to enhance the perception of Indianapolis. While Lucas Oil was center stage in February, Bankers Life Fieldhouse will now receive its due as a premier sports facility."
Game 3 of the best-of-seven series will be in Indianapolis today.
About Indiana University-Purdue University Indianapolis
Known as Indiana’s premier urban research and health sciences campus, IUPUI is dedicated to advancing the intellectual growth of the state of Indiana and its citizens through research and creative activity, teaching, learning and civic engagement. Nationally ranked by U.S.News & World Report, Forbes and other notable publications, IUPUI has more than 30,000 students enrolled in 21 schools, which offer more than 250 degrees. IUPUI awards degrees from both Indiana and Purdue Universities. For more information visit iupui.edu
Source: IUPUI
