updated: 1/30/2012 7:59:39 AM

Indy Sets Super Bowl Event Record

InsideINdianaBusiness.com Report

Super Bowl Week in Indianapolis is off to a record-setting start. The National Football League reports the NFL Experience at the Indiana Convention Center attracted nearly 100,000 fans for its first three-days. That includes a record 42,238 Saturday.

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The attendance number was reported Sunday morning on the @NFLprguy Twitter feed.

Many downtown hotels are already filling up for next week's Super Bowl game with football fans from throughout the country.

The New England Patriots will arrive in Indianapolis Sunday evening, while the New York Giants arrive Monday.

City tourism officials are hoping the Super Bowl and related events can help elevate Indianapolis into a top-tier convention site.

Area businesses are hoping to cash in. There were long lines Saturday at several downtown outlets, including the food court at the Circle Centre shopping mall.

A March 2008 study from Ball State University's Center for Business and Economic Research predicts a one-time increase of $365 million for the Indianapolis economy.

In the report, author and CBER Director Mike Hicks says the study uses "the most conservative approach."

Source: Inside INdiana Business, @NFLprguy, Ball State University

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