updated: 5/27/2011 7:48:20 AM

Hoosier Invention is Official Indy 500 Cooler

InsideINdianaBusiness.com Report

Five years ago, Andrew Shelton set out to find a better way to move a cooler from the car to a tailgate or stadium. His answer, the TrackPack Cooler, is now the official cooler of the Indianapolis 500. Shelton, who bills his backpack as a way to dispense cold ones with "a flick of the wrist," says it is now available in more than 1,500 stores nationwide, including Macy's Inc. (NYSE: M). In an interview that will air this weekend on Inside INdiana Business Television, Shelton talks about the secret to his success.

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Shelton first showcased his product on Inside INdiana Business in April of 2007 as a start up company.

He credits a hands-on focus on the racing community for the TrackPack's success.

He traveled to dozens of race tracks around the country to find out what fans wanted in a portable cooler and also began setting up sales booths allowing TrackPack owners to swap out thawed gel-packs for frozen ones.

Source: Inside INdiana Business

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