Indiana Sports Corp. Marking 30 Years

Press Release

INDIANAPOLIS, IND. - Indiana Sports Corporation (ISC) celebrated the beginning of its 30-year Anniversary by introducing a new brand identity at the 2008 ISC Holiday Party at the NCAA Hall of Champions Thursday, December 18.

"Since 1979, Indiana Sports Corp has been the national leader in successfully staging sports championships and providing opportunities to youth," ISC president Susan Williams said. "The new brand identity incorporates the core essence of Indiana Sports Corporation, which is our people - the visionaries, the volunteers, the athletes, the spectators and the community members who have been part of the sports movement over the past 30 years."

The name has also been shortened to better reflect how the public refers to the organization - as Indiana Sports Corp.

Indianapolis-based Hotbed Creative (www.hotbedcreative.com) donated its design services in creating the new brand identity.

"Hotbed is proud to play a part in strengthening the ISC brand and generating excitement for both the organization and Indianapolis," said Stephen Schaf, founder of Hotbed Creative. "Hotbed was founded to make a difference in our community. Working with an outstanding partner in ISC is tremendously rewarding."

Indiana Sports Corporation (ISC) is the amateur sports champion, stimulating economic growth, inspiring healthy kids, and creating vibrant communities throughout Indiana. ISC was founded in 1979 as the nation's first sports commission. For more information, visit www.indianasportscorp.com.

Source: Indiana Sports Corp.