updated: 3/17/2014 9:41:31 AM

Students to be Part of March Madness Coverage

InsideINdianaBusiness.com Report

Nearly two dozen Ball State University students will contribute to national multimedia coverage of the upcoming NCAA Division I Men's Basketball Championship. Ball State University's Sports link program will again be providing content for a Turner Sports March Madness social media app.

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NCAA March Madness Live & Ball State Sports Link
Sports Link To Power Coke Zero NCAA March Madness Social Arena

MUNCIE, Ind. - Ball State Sports Link, the immersive learning experience for digital sports production, will again play a role in one of the largest sporting events in the country -- the 2014 NCAA Division I Men's Basketball Championship.

NCAA March Madness Live will provide college basketball fans unparalleled multi-screen access to every game of the tournament, bringing fans more than 150 hours of live basketball on more devices than ever before.

This is the fourth consecutive year that Ball State Sports Link has worked with Turner Sports in the operations of the Coke Zero NCAA March Madness Social Arena.

The Coke Zero NCAA March Madness Social Arena is a forum to extend the conversation surrounding all of the games within March Madness Live products. Fans can follow game tweets, view Instagram photos and for the first time Vine videos. Fans can also participate in the social commentary by using the hashtag #marchmadness.

As many as 25 students under the direction of director Chris Taylor and assistant director Alex Kartman, will edit and produce real-time video highlights from all 67 games of the tournament for the Coke Zero NCAA March Madness Social Arena.

Produced by Turner Sports, NCAA March Madness Live will introduce redesigned product features including a new bracket layout, a redesigned GameCenter experience, new Bracket Challenge game and enhanced social features, and will be available to consumers for the first time on the Windows Store, as well as the App Store and Google Play.

This year, NCAA March Madness Live is available from more platforms than ever before including ncaa.com/marchmadness, CBSSports.com, bleacherreport.com, the Amazon App store for Android and Kindle tablets, the Apple App Store, Google Play and the Windows Store Additionally, fans can watch games via live streaming on TNT, TBS and truTV's digital platforms, as well as participating TV provider websites.

The ultimate digital destination for streaming video, highlights, stats, news and social engagement throughout the championship, NCAA March Madness Live will provide live coverage of all 67 games from this year's marquee event.

Additionally, for the first time during the National Semifinals on Saturday, April 5, March Madness Live will provide three distinct feeds of both games to provide unprecedented viewing options for fans - live streaming of the traditional game coverage provided on TBS, along with streams of the team-specific presentations offered via TNT and truTV.

In addition to Sports Link's work with NCAA March Madness Live, the program launched a new class within its digital sports production major to assist the NCAA national office with its digital strategy.

Students researched and produced exclusive video content (#MarchMoments and #SocialSpotlight) for the @marchmadness accounts on Facebook, Twitter, Instagram and YouTube.

"We are excited to partner with the Ball State Sports Link program on this new initiative," said Nate Flannery, Director of NCAA Digital and Social Media, Championships and Alliances. "Not only does it provide our men's basketball social media platforms with valuable content, it also gives the next generation of content producers first-hand experience."

This year, Ball State opened its new Digital Sports Production center in the Ball Communications building. The 1,500-sq. ft. facility was modeled after the Turner Sports Digital Event Operations Center. The center allows students to get experience using the same workflows and tools for social monitoring and digital programming as those used at the Turner Studios facility in Atlanta - a one-of-a-kind live operations center for Turner Sports produced digital products.

Source: Ball State University Sports Link

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