updated: 3/20/2012 7:42:03 AM

Venture Fund Highlights Changing Startup Culture

InsideINdianaBusiness.com Report

A seed stage venture fund is investing in Hoosier technology companies with capital from young investors and entrepreneurs. Gravity Ventures has helped Indiana-based startups including Formspring and Compendium Blogware. Co-founder Kristian Andersen and Ice Miller LLP Private Equity and Venture Services Group Partner Kristine Danz talk withGerry Dick about the fund and the changing landscape of startups.

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The fund's typical investments range from $75,000 to $100,000.

Andersen says it is becoming less expensive to launch a technology company.

He points out what used to require $5 million just a few years ago now costs up to $500,000.

Andersen says one example of the lower costs is equipment. People used to spend up to $1 million to buy hardware to help run the business. Today, they can write a check for around $500 to a company like Amazon.com (Nasdaq: AMZN) to take care of those services.


Source: Inside INdiana Business

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