updated: 5/5/2011 12:59:36 PM
A unit of Indianapolis-based Brightpoint Inc. (Nasdaq: CELL) has entered into a new distribution agreement with Research In Motion Limited (Nasdaq: RIMM) of Ontario, Canada. Under terms of the deal, Brightpoint Slovakia will begin distributing BlackBerry products in Central Eastern Europe.
May 5, 2011
INDIANAPOLIS and WATERLOO, Ontario -- Brightpoint, Inc. (Nasdaq:CELL), a global leader in providing supply chain solutions to the wireless industry, today announced that its subsidiary Brightpoint Slovakia s.r.o. ("Brightpoint"), and Research In Motion Limited (Nasdaq:RIMM) ("RIM") have entered into a distribution agreement to expand the availability of BlackBerry® products in Central Eastern Europe (CEE).
Leveraging its global operations in CEE, Brightpoint will begin distributing BlackBerry smartphones, software and accessories to customers located in Albania, Bulgaria, Croatia, the Czech Republic, Hungary, Romania, Serbia, the Slovak Republic, Slovenia, Macedonia, and Poland. BlackBerry smartphones will be available from various network operators and retail outlets throughout the CEE region.
"We look forward to leveraging our channels in Central Eastern Europe and working with RIM to bring a larger portfolio of BlackBerry products into this market," stated Anurag Gupta, President, Europe, Middle East and Africa at Brightpoint. "We are excited to expand our product offerings to serve our customers in this region."
"We are pleased to further our relationship with Brightpoint in order to expand our reach in Central Eastern Europe," said Bob Bose, Regional Managing Director at RIM. "We look forward to working with Brightpoint to bring BlackBerry products to countries throughout CEE."
About Brightpoint, Inc.
Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing end-to-end supply chain solutions to leading stakeholders in the wireless industry. In 2010, Brightpoint handled approximately 99 million wireless devices globally. Brightpoint's innovative services include distribution channel management, procurement, inventory management, repair services and reverse logistics, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. Brightpoint has approximately 4,000 employees, as well as a significant number of temporary staff, and a global footprint covering more than 35 countries, including 13 Latin American countries through its investment in Intcomex, Inc. In 2010, Brightpoint generated revenue of $3.6 billion. Brightpoint provides distribution and customized services to over 25,000 B2B customers worldwide. Additional information about Brightpoint can be found on its website at www.brightpoint.com, or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).
About Research In Motion (RIM)
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (Nasdaq:RIMM) and the Toronto Stock Exchange (TSX:RIM). For more information, visit www.rim.com or www.blackberry.com.