updated: 5/12/2010 8:57:18 PM
Indianapolis-based Brightpoint, Inc. (Nasdaq: CELL) says it is expanding its distribution of Research In Motion Limited's (RIM) BlackBerry smartphones and software in Australia. The expansion will include delivering the newest models, accessories and software. Brightpoint will utilize its B2B and B2C distribution network to assist RIM.
Source: Inside INdiana Business
Indianapolis, Ind. -- Brightpoint, Inc. (Nasdaq:CELL) (Brightpoint) and Research In Motion Limited (Nasdaq:RIMM) (RIM) today expanded the distribution of BlackBerry(R) smartphones and software in Australia. Brightpoint will assist in the national distribution of BlackBerry products through Brightpoint's expansive B2B and B2C distribution network.
Supported smartphones include the very latest models -- the BlackBerry(R) Bold(TM) 9700 and BlackBerry(R) Curve(TM) 8520 -- as well as a range of BlackBerry accessories. Brightpoint will also distribute BlackBerry software including BlackBerry(R) Enterprise Server and user licenses.
Adele Beachley, Managing Director, Australia and New Zealand at Research In Motion, said, "BlackBerry products are very well received in Australia, and the expansion of our distribution with Brightpoint is a reflection of our growth in this market. We now look forward to working with Brightpoint to provide even greater access to BlackBerry smartphones and software for carriers, retailers and businesses."
"Brightpoint is pleased to expand our relationship with RIM in Australia as part of our global master distributor agreement," said John van Rensburg, Managing Director of Brightpoint Australia. "By leveraging our depth and relationships across the wireless industry and mass market retail channels, Brightpoint offers RIM a one stop distribution and logistics solution across Australia."
Carriers, retailers and other resellers can purchase products and manage their shipments and accounts through Brightpoint Online. Existing customers can place pre-orders immediately. New customers can register and begin ordering quickly.
About Brightpoint, Inc.
Brightpoint, Inc. (Nasdaq:CELL) is a global leader in the distribution of wireless devices and in providing customized logistic services to the wireless industry. In 2009, Brightpoint handled approximately 84 million wireless devices globally. Brightpoint's innovative services include distribution, channel development, fulfillment, product customization, e-Business solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. The company has approximately 2,700 employees in more than 25 countries. In 2009, Brightpoint generated revenue of $3.2 billion. Brightpoint provides distribution and customized services to more than 25,000 B2B customers worldwide. Additional information about Brightpoint can be found on its website at www.brightpoint.com.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM's portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry(R) wireless platform, the RIM Wireless Handheld(TM) product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (Nasdaq:RIMM) and the Toronto Stock Exchange (TSX:RIM). For more information, visit www.rim.com or www.blackberry.com.
Source: Brightpoint, Inc.