updated: 10/5/2009 12:41:46 PM

[UPDATED] ChaCha Launches Coupon Service

InsideINdianaBusines.com Report

 ChaCha Chief Executive Officer Scott Jones tells Inside INdiana Business the idea came from ChaCha users who have been asking retail-related questions.

Indianapolis-based mobile answers service ChaCha is branching out. The online company has launched the Web site ChaChaCoupons.com in Indiana. The new service is designed to allow consumers access to retail offers online and on mobile devices. ChaCha Chief Executive Officer Scott Jones says the coupon service is a "logical extension" of the company's existing efforts, which reach more than 9 million unique users per month.

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Source: Inside INdiana Business

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Jones is a partner of Grow INdiana Media Ventures, the parent company of Inside INdiana Busines.

Press Release

INDIANAPOLIS (October 5, 2009) ChaCha, the mobile answers service that allows users to call or text questions on mobile phones and receive answers within minutes for free, today launched a new retail coupon service for Indiana. ChaChaCoupons.com launches allows consumers to instantly access special offers both online and on their mobile devices.

“Between online and mobile offerings, over 9 million unique users per month come to a smart friend, ChaCha, to get answers to their questions.” says Scott A. Jones, CEO of ChaCha. “The logical extension of this is to point our users to the best local deals that our advertisers offer. We can make this match in a unique way, and are focused on delivering real value today to both users and advertisers.”

ChaChaCoupons.com makes it easy for people to search for local companies and offers by business type, area of the city, alphabetical listing, newest deals, and more, in a simple, friendly interface. Site visitors can print coupons at their desktop or send them to their mobile phones to be redeemed at their favorite businesses. They can also send a coupon via text messaging to a ChaCha in-store coupon printer. At launch, hundreds of local offers are on the site with special coupons and discounts.

ChaChaCoupons.com has 13 different main categories for deals ranging from home services, to beauty, to restaurants and beyond.

The new coupon site is linked to www.ChaCha.com, which has over 6.5 million monthly website visitors, and is now ranked among the top 200 sites by Quantcast. No other Indiana company has achieved this level of traffic. Complementing ChaCha’s other products, the new ChaCha service has been tightly integrated with the company’s popular text VIP lists where users sign up to get cell phone offers and news from their favorite businesses.

Now users can choose to instantly join an advertiser’s VIP List by either text or online at this new website, giving local businesses a way of retaining their loyal customer base.

“Coupons are a fantastic way for local businesses to introduce themselves to consumers or simply increase in-store traffic by making special offers,” adds Mr. Jones.

“With the challenging economy over the past year, coupon redemption is up 23 percent in the first half of this year. ChaChaCoupons.com will become the top source of coupon marketing here in Indy and will also reach younger generations that won’t carry coupons but are happy to have them accessible on their cell phones.”

On a national basis, coupon redemption jumped 10 percent in the fourth quarter of 2008, compared with the same period a year ago. In the first half of this year, coupon redemption climbed 23 percent with some 1.6 billion coupons were redeemed, leading to forecasts that more than three billion coupons will be redeemed this year. Digital coupon use, on the Web and on mobile phones, is also quickly growing.

In the first half of this year about 10 million digital coupons were redeemed, up 25 percent compared with the period a year earlier.

The new service brings ChaCha’s extensive user base with their quest for answers together with ChaCha’s local advertisers in a whole new way. The website will be Indy’s most complete online and mobile listing, offering each advertiser a main page, coupons, mobile VIP list, hours of operation, driving directions and will empower users with a ‘Wish List’ feature where they can request their favorite businesses to issue coupons. ChaCha will be exploring additional features in the coming months such as “favorite category” sign up, where users can select a service such as tanning, and get convenient alerts on their phone with the newest tanning offers as they become available.

Shelley Hendricks, Director of Marketing and PR for Arni’s Restaurants, Inc. in Indianapolis said, “We participate in many forms of advertising so that we can reach customers who are perfect for Arni’s. ChaCha has been an awesome partner in getting to customers who prefer text and mobile communication for deals and news. This new ChaCha Coupon site provides a converging platform for us to reach locals via a traditional printed coupon as well as mobile coupons. We are excited to be a part of this service and one of the movers and shakers of the city!”

At launch, hundreds of local companies – including Bar Louie, David & Mary Salon and Spa, Fast Tans, Frankey’s, Godby Home Services, Pet Supplies Plus, Puccini’s, Revolution Eyes, Rockbottom, and Stanley’s NY Deli - will be on the site with special offers and discounts.

The home page preferred company listings and ad banners for all pages on ChaChaCoupons.com have already been sold out for week one of the launch.

View the new website at: www.chachacoupons.com
View a live video demo at this link: http://cdn.chacha.com/las/chacha_coupons.htm
View still images at this link: http://cdn.chacha.com/las/gallery.html

ChaCha (www.chacha.com) a free mobile answers service, allows users to call 1-800-2-ChaCha™ or text questions to ChaCha (242242™) on mobile phones and receive answers within minutes. Its unique advertising solutions provide pay-for-engagement opportunities for advertisers like Palm, IKEA, Coca-Cola, McDonald’s and the Obama Campaign to precisely target and embed their messages within millions of text conversations. Unlike traditional media, ChaCha’s advertising platform is simple, results-driven and measurable. ChaCha’s mobile service now delivers over 30 million impressions each month to nearly 2.5 million users.

Proven innovator and entrepreneur Scott A. Jones created ChaCha in December 2005 and then launched the mobile service in January 2008. ChaCha is funded by Bezos Expeditions, the personal investment firm of Jeff Bezos; Morton Meyerson, former President and Vice Chairman of EDS as well as Chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq Computer; the Simon family; and Jack Gill, Silicon Valley venture capitalist.

Source: ChaCha

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