The mission of the Indianapolis Convention & Visitors Association is to advance Indianapolis tourism and economic growth.
- Bennett to Announce New Growth Model
- State Reaches Settlement With CVS
- Deadline Nearing For National Idea to Product Contest
- DNR to Close Southern Indiana Campground
- Haynes Reports Q1 Loss
- IU Kokomo Narrows List of Chancellor Candidates
- MISCOR Sells Two Businesses
- Randolph County Dairy Files For Bankruptcy
- [UPDATED] ExactTarget Lands More High Profile Clients
updated: 1/7/2009 11:22:33 AM
Indianapolis Firm Wins Bid to Market Tourism
The Indianapolis Convention & Visitors Association (ICVA) has selected Indiana-based Young & Laramore as its agency of record. The company was chosen from 13 firms to support ICVA's advertising, branding and marketing services.
Source: Inside INdiana Business
 Phil Ray, Omni Severin Indianapolis, General ManagerOmni Severin Indianapolis General Manager Phil Ray talks to Inside INdia... |
 Jonathan Weinzapfel, Mayor of EvansvilleIn a Studio(i) interview with Inside INdiana Business Host Gerry Dick, W... |
 Mike Peduto, Partner, Circle City TicketsIn a Studio(i) interview, Peduto talked about the demand for Colts ticke... |
FrontPg.jpg)
Press Release
January 6, 2009
INDIANAPOLIS - The Indianapolis Convention & Visitors Association (ICVA) has chosen locally based Young & Laramore as its agency of record.
Young & Laramore will support the ICVA's efforts in the areas of advertising, branding and marketing support services. The agency was chosen after a thorough selection process, which included responses from 13 advertising agencies from the greater Indianapolis area.
"In Young & Laramore, the ICVA has partnered with one of the region's most successful agencies," said Warren R. Wilkinson, ICVA Senior Vice President of Marketing & Communications. "Y & L's creativity and strategic thinking will help the ICVA brand and market the greater Indianapolis metro area as a convention and tourist destination."
"We are thrilled to have the opportunity to work with the ICVA to help position Indianapolis for future success," said Paul Knapp, CEO of Young & Laramore. "It is work that is important on so many levels. This city has become such a great product. It is time for Indianapolis to become a great national brand."
The mission of the Indianapolis Convention & Visitors Association is to advance Indianapolis tourism and economic growth. The ICVA seeks to increase the number of visitors and their financial impact, expand positive perception of Indianapolis and positively influence the visitor experience. According to a Global Insight report, in partnership with D.K. Shifflet & Associates,
21.9 million visitors annually provide $3.56 billion in total annual economic impact of tourism on the Indianapolis economy resulting in 66,621 full-time equivalent employment positions in the hospitality industry.
Young & Laramore is an Indianapolis based, full-service agency providing strategic marketing, account planning, creative, media planning and buying, public relations, design, web services, and interactive experiences. Young & Laramore works from a disciplined branding process that eliminates category conventions and approaches every problem from the perspective of our client's customers. To learn more, visit www.yandl.com.
Source: Indianapolis Convention & Visitors Association
