updated: 2/5/2007 9:13:00 AM

Indiana Company Provides a Soft Touch to Basketball Courts

InsideIndianaBusiness.com Report

As Hoosier sports fans move past the football season they will most likely turn their attention to basketball. A southern Indiana company plays a major role in the way the games are played, but you would never know it. ASET Services in Salem works with manufacturers to make the hardwoods the teams play on, softer.

ASET's founder Paul Elliott says that his company modifies designs of manufacturers and tests basketball court floors to make them better for players. Some of his work can be found in basketball floors played on by the Indiana Pacers, Los Angeles Lakers and Purdue and Indiana universities.

Elliott, a Purdue graduate, says making the floors softer helps keep players free of injuries.




Source: Inside INdiana Business

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Press Release

SALEM, IN - When basketball players across the country start hitting the courts during this championship season, they'll find that many hardwood courts are not really hard at all. Instead they'll find that modern courts have been tuned to enhance comfort, and reduce injuries. Even high school athletes will be able to feel the difference between modern designs tuned for safety and comfort and the harder floors their fathers and grandfathers played on. One local company, ASET Services is working to help manufacturers make their floors even better through a variety of engineering, research and science technologies.

Indiana residents are known to be passionate about their basketball and ASET Services, is helping those on the court, in Indiana and across the globe, take their passion to new levels. “Some of today's hardwood floors can reduce impact forces by 75% compared to concrete, and that's why I say today's hardwood floors aren't really hard at all,” ASET's founder Paul Elliott, Ph.D., P.E. explained. Elliott says, “Modern hardwood sports surfaces can easily reduce impact forces by more than half and still maintain ball competitive rebound performance.” In fact, many floors that reduce impact forces by more than half the level of concrete reduce ball rebound levels by less than 5%.

ASET Services has helped companies deliver performance to athletes while also reducing installation costs, including recycled materials, and incorporating environmentally friendly materials. ASET has already become one of about 20 companies worldwide to receive Scientific Member status in the International Society of Sports Surface Scientists. ASET Services has conducted field testing of sports floors across the United States and internationally.

Elliott has made a career out of designing and evaluating sports surfaces, and it all started with his research project on sports surfaces at Purdue which earned him is Doctorate in Engineering. He has received patents for designs, and in his career he has worked on projects for The Indiana Pacers, The Los Angeles Lakers, and even for his alma-mater Purdue University. He also serves on international standards committees and routinely attends ASTM meetings to discuss and develop future sports surface performance standards.

Elliott chose Salem as the place to develop the company because it allowed him to return to his family's farm,a portion of which was homesteaded by his fathers family, and allowed his wife, Kathy, to move closer to her family in nearby Corydon, Indiana. Elliott knew that he not only wanted to return to the farm but that he also wanted to continue to help today's athletes be more comfortable and safer by working to improve sports floor performance. Elliott was so committed that he started building the lab before he started building their house.

For more information please call ASET Services at 812.528.2743, e-mail us at info@asetservices.com, or visit www.asetservices.com.

Source: ASET Services

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