updated: 10/23/2006 10:09:59 AM

Indiana Students Try to Create New Chevrolet Super Bowl Ad

Inside INdiana Business Report

Chevrolet says 43 teams from Indiana colleges and universities have registered to participate in a competition to help develop a new commercial that will air during the Super Bowl.

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More than 230 schools in 46 states and the District of Columbia are also competing to help with the ad. Chevrolet says the ads will specifically target the youth market and will focus on its vehicles, the Aveo, Cobalt, HHR and Equinox.

Source: Inside INdiana Business

Press Release

DETROIT - Chevrolet announced today that they have received an overwhelming response from students and colleges across the nation wanting to compete in the Chevy Super Bowl College Ad Challenge. Registration has now closed.

"More than 820 student teams have registered from more than 230 schools in 46 states and the District of Columbia. We're thrilled with the response we've received from college students and the academic community," said Ed Peper, General Manager of Chevrolet. "We look forward to these students offering creative ideas for what they think are the best ways to advertise our innovative lineup of cars and crossovers."

The ad challenge was announced in early September and allows college students the chance to compete for an opportunity to participate in the creation of one of Chevrolet's Super Bowl ads as their idea is developed, produced and then aired during the big game on February 4, 2007.

Forty-three teams from Indiana colleges registered, including: Ball State University (2), Butler University (16), DePauw University (1), Indiana University Purdue University Fort Wayne (3), Valparaiso University (16), Vincennes University (2), Wabash College (3).

The students will submit their ideas for the commercial in a professional layout to be judged later this fall. The ads specifically will target the youth market and will focus on Aveo, Cobalt, HHR and Equinox, which are well-suited to the younger buyer's lifestyle.

The large number of registrants will be pared down ultimately to five finalist teams. The five finalist teams will be given an all-expense paid trip to Detroit to present their concepts in person to Chevrolet and ad agency executives. The winning team will be immersed in the advertising production experience with Chevrolet when their concept is turned into a commercial this winter.

"Chevrolet is America's most beloved automotive brand and we are proud to be a leader in consumer-generated advertising," said Peper. "We're eager to deepen our level of engagement with our customers, and the Chevy Super Bowl College Ad Challenge is one way we are doing that with students from colleges and universities across the country."

Source: Chevrolet

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