The INsiders

Stand For Children Indiana Executive Director Justin Ohlemiller, TrendyMinds CEO Trevor Yager and Muncie Auto Group Managing Principal Jeff Daniels offer perspective on Jim Schellinger being named president of the IEDC, Derrick Walker leaving IndyCar

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'Silicon Valley of The Midwest' Wins

'Silicon Valley of The Midwest' Wins

The president of the Americas for Emarsys says Indianapolis beat out technology heavyweights Austin and San Francisco to land the cloud marketing company's North American headquarters. Sean Brady, a former vice president at Indianapolis-based Exac...

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Berry Bags Big Acquisition

Evansville-based Berry Plastics Group Inc. (NYSE: BERY) has announced a $2.45 billion acquisition of AVINTIV Inc. The North Carolina-based company employs more than 4,500 global employees and is a supplier to many of Berry Plastics' existing custo...

Aurora Casket Deal Nears Completion

The previously-announced acquisition of a long-time Hoosier business is still on track to close at the end of September. Pennsylvania-based Matthews International Corp. (Nasdaq: MATW) is expected to pay more than $220 million for Aurora Casket Co....

Indy Among 'Most Livable'

A global publication is recognizing Indianapolis for its live, work and play environment. Metropolis included Indy on its list of the World's Most Livable Cities.

'Sparking' Interest in Monument Circle

A new program designed to rekindle "vibrancy and activation" of one of the state's most recognizable landmarks will kick off Saturday. SPARK: Monument Circle will include free programs and experiences to attract more visitors and businesses to the...

Perspectives

Scott Flood

How Long is Long Enough?

When it comes to the optimal length of copy for websites, emails, ads, letters, and brochures, it seems that every businessperson is an expert. The problem is that what most people view as expertise is actually just personal preference or learned prejudice.

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Barbara Lewis Bill Benner