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Jim Walton

Company: Brand Acceleration, Inc.
Title: President

Biography

jim@brandaccel.com

Perspective Articles

• Who Owns the Jobs, Anyway?
  It's a Simple Trade Relationship
• Put Your Tools to Work
• Recommit to a Successful 2010
• Are You Going Out of Business? Or, Are You Going Out For Business?
• Tend Your Brand Garden: Powerful brands require planning, care and nurturing
• What’s it Going to Take to Jump Start the Economy?
• Outrageous Customer Service
• Are You a Visionary or Tactician?
• Encourage Failure! Or settle for mediocrity
• Count Me Out!
• Social Media Marketing: Useful tool or passing fad?
• Your Website is Like a Store Window
• A Menu For Marketing Communications Success in the New Year
• Ideas Are Exponential: Even Sales People Have Them
• Are You a Fighter or Are You Heading Home?
• “Dirty Boots” Marketing: It may be time to get out into the field
• Attitude Matters! It’s time to put on your happy face
• Tactical Planning for the New Economy
• More Good News!
• Good News Is All Around Us: Just look around. It’s not hard to find.
• Communicating versus Announcing
• Lean Times Require a Highly-Targeted Approach
• Beautiful Design is Nice but Message Matters Most
• This is not the Time to Turn off the Promotional Engine
• Live Your Brand! Good or bad, every person on your team shapes your brand
• Word Of Mouth Is Not Enough: Don’t Be Afraid To Tell Your Story To The World
• Gripped by Indecision, Procrastinators Do Nothing
• Visionaries Needed: Big Thinking Optimists Make Great Things Happen
• Investing in Chaos: Recognizing Risk Takers Who Will Fuel Fast Growth
• Developing a Marketing Communications Budget: Are You Adequately Funding Your Promotional Machine?
• NASCAR Bad Boys Get a Longer Leash
• Living Brands Must Be Fed
• Community Branding: Creating Buzz and Breathing Life into your Town or County
• How important is Lifestyle Marketing?
• Creating a Powerful Brand: Part Three of a Three-Part Series
• Creating a Powerful Brand: Part Two of a Three-Part Series
• Creating a Powerful Brand: Part One of a Three-Part Series
• What Makes a Web Site Work?
• People Hate to be Sold, But Love to Buy: What This Means to Your Marketing Effort
• Hire Great People, Pay Them Well, and Get Out of Their Way!
• Owning a Hammer Doesn’t Make Me a Carpenter: My Perspective on Desktop Design
• What Makes Great Copy--Great? And, How Much Copy is Enough?
• Promotion: The Economic Development Conundrum
• Advertising And Design Firms Are Facing Age of Accountability!